Technology is embedded everywhere, in an interplay of items, people and services: this is the new world we live in, a more and more social, mobile and omni-channel world. A word of “interconnected” users where technology and increasingly sophisticated devices help shape our daily habits, impacting not only on our basic needs, but also on consumer behaviors and consumer-brand interactions.
The customer experience is now the fulcrum a company’s strategies turn around, from an omni-channel perspective.